Are you looking to take the jump and expand your business into selling at craft shows or craft fairs? Have you been selling at craft shows but feel like maybe the shows you've been doing haven't been paying out enough to make it worth it? The good news is that you are far from alone. Choosing a craft show to start selling at or one that you can keep attending year after year can take a lot of work. There are a lot of questions that you need to have answered before settling on a show.
Good news! We have some tips to make you more confident in finding the right show for your business and even how to get started. Whether this is your first craft show or you’re a seasoned professional, there are always things you can do when selecting a craft show to make your life a little easier.
YOUR FIRST SHOW
If this is your first or second show, look for a show that has been around for a bit and has a following. This allows you to capitalize on the show’s marketing efforts and existing customer base instead of doing all the marketing yourself. Use that time to prepare for the show. Shows that have been around for a few years are more likely to have their big kinks ironed out. They’ll be more organized, more accustomed to working with vendors, and they’ll be more willing to help you. The last thing you want when you are trying to organize your products and brand for your first show is to also worry about how the show itself will do at marketing. Crafter’s will tell you, don’t make YOUR first show their first show.
FRIENDS & CRAFTERS
Talk to your connections in the local craft community about the shows they sell at and which they recommend, particularly for a new seller. Whether you have friends that are creating the same types of crafts as you or friends that are selling different products, chances are that you know other crafters or makers who are already selling at craft shows. Talk to local craft stores, your customers, and even ask around on social media. You'd be surprised at the amount of craft show knowledge these people may have. After all, even your customers are looking for other places to purchase more products like the ones you are selling.
Facebook Events can also provide information about possible craft fairs in your town or city. If you live in a small area, check out neighboring towns to see what they have to offer. With Facebook events, you can search by city and add in categories. You'll be able to search for arts and crafts events, shows, etc.
TIP: IF YOU LIVE IN A SMALL TOWN, EXPAND YOUR SEARCH TO NEIGHBORING AREAS.
Well established shows are typically run by an event planning company. These companies usually run more than one show so contacting them can provide you with information about all their upcoming shows.
It’s important to ask the right questions when considering participating in a craft show. You should feel confident you’ll be able to at least make back the exhibiting fee.
• What are they charging for space?
• What is included in the price?
• Do you need to pay for electricity?
• Is WIFI provided?
• Can you share a space with another crafter?
Interested in learning more about selling at craft shows?
Subscribe to our newsletter below to download our free e-book “How to Sell at Fall Craft Shows”. This e-book is full of information on pricing your crafts, what to make, how to display, and even how to take payments. This e-book is your resource for everything you need to know about selling at craft fairs. Even better, the e-book comes with printable worksheets and cut files with commercial rights! What are you waiting for? Start selling at craft fairs this season!